Foodles thinks that there’s a gap in the market and that you can provide canteen-like services to small companies. For $3,400 per month (€3,000), Foodles comes and installs a fridge in your office. You can get additional fridges for $900 for bigger offices (€800).

Then, Foodles comes to your office every day with a refrigerator truck to deliver dozens of meals at once. Every week, you’ll get new options. And if you want something special, you can also plan in advance and order the day’s special when you arrive at the office. There are also vegetarian options kangertech nebox.

Overall, it costs less than €5 to eat from your Foodles fridge. You scan your card, open the fridge and Foodles will automatically bills your account as there are RFID chips in all jars.

While this sounds too cheap to work over the long run, Foodles has one main advantage over the competition.  from your employer, which improves retention rate and recurring purchases. And a single delivery person can deliver something like 50 meals to your office at once, which greatly lowers delivery costs. The startup works with local caterers so that it doesn’t have to cook everything itself .

Foodles is still quite young as the company is operating in a dozen companies so far. It has raised $2.3 million (€2 million) and only works in the Paris area.

But the go-to-market strategy is quite interesting and different from most food delivery statups out there. Signing up new companies isn’t going to be as easy, but repeat business could be worth it BarCode Sticker.